“Video criado pela Saatchi & Heckler para o TEDxSydney, mostra crianças experimentando novos sabores pela primeira vez, como azeitonas, cebolas, limões, etc. E em câmera lenta.

Ilustra bem o conceito, que até usamos em algumas palestras, sobre neofobia – o medo do novo – um termo que surgiu justamente dessa situação em que um ser humano mostra resistência diante de sabores novos (food neophobia), o que era decisivo para sobrevivência no começo da história da humanidade. Uma característica que vem de fábrica e que com o tempo aprendemos a superar (outro conceito interessante chamado “sabor-adquirido” - aquele que você precisa insistir no começo até gostar, como a cerveja, por exemplo).

Parabéns a esses pequenos pela bravura.”

Fonte: Update Or Die

Client: ANAR Foundation

Agency: Grey Spain 

TEDxO´Porto Gif!!

TEDxO´Porto Gif!!

Cliente: Apple iPhone 5

Agência: TBWA\Media Arts Lab

Desiderata by Max Ehrmann

Go placidly amid the noise and haste,

and remember what peace there may be in silence.

As far as possible without surrender

be on good terms with all persons.

Speak your truth quietly and clearly;

and listen to others,

even the dull and the ignorant;

they too have their story. 

Avoid loud and aggressive persons,

they are vexations to the spirit.

If you compare yourself with others,

you may become vain and bitter;

for always there will be greater and lesser persons than yourself.

Enjoy your achievements as well as your plans. 

Keep interested in your own career, however humble;

it is a real possession in the changing fortunes of time.

Exercise caution in your business affairs;

for the world is full of trickery.

But let this not blind you to what virtue there is;

many persons strive for high ideals;

and everywhere life is full of heroism. 

Be yourself.

Especially, do not feign affection.

Neither be cynical about love;

for in the face of all aridity and disenchantment

it is as perennial as the grass. 

Take kindly the counsel of the years,

gracefully surrendering the things of youth.

Nurture strength of spirit to shield you in sudden misfortune.

But do not distress yourself with dark imaginings.

Many fears are born of fatigue and loneliness.

Beyond a wholesome discipline,

be gentle with yourself. 

You are a child of the universe,

no less than the trees and the stars;

you have a right to be here.

And whether or not it is clear to you,

no doubt the universe is unfolding as it should. 

Therefore be at peace with God,

whatever you conceive Him to be,

and whatever your labors and aspirations,

in the noisy confusion of life keep peace with your soul. 

With all its sham, drudgery, and broken dreams,

it is still a beautiful world.

Be cheerful.

Strive to be happy. 

jaymug:

Science World Advertising

jaymug:

Science World Advertising

Client: Coca-Cola

Agency: SCPF

“conectados podemos más”

Agência Y&R Perú

Introducing the Google… Nose!

advergamesdecoded:

The growth in the advergames market
This graph summarises well how much the advergames market has grown over the last couple of years. However I would hesitate to concur with the statement regarding the advergamer’s age - this is mainly due to what can be defined as an advergame.
However there is no denying that people tend to spend more on advergames, which essentially are ads, than they would on traditional adverts.

advergamesdecoded:

The growth in the advergames market

This graph summarises well how much the advergames market has grown over the last couple of years. However I would hesitate to concur with the statement regarding the advergamer’s age - this is mainly due to what can be defined as an advergame.

However there is no denying that people tend to spend more on advergames, which essentially are ads, than they would on traditional adverts.

(via advergameid)

Simples e genial a ideia que a RC Comunicação criou para o portal  ”Sou BH” para mostrar como o álcool não combina com a condução.

Usando ímans, e bases de copos de imperial/fino, a agência encontrou uma solução criativa para comunicar de algo sério. Depois, ainda foram oferecidos vouchers que davam 10% de desconto na conta de quem apanhava um táxi no bar.

very funny ad!! 

Coca-Cola - ¿Harás caso a tooodo lo que se dice?

The Heart and Stroke Foundation asks: What will your last 10 years look like? The average Canadian will spend their final decade with sickness and disability. But you can change your future and grow old with vitality.

The World´s first tastable print ad by Fanta, amazing!!